A1 Bread Goes "International"
Fast-selling indigenous pastry brand A1 Bread has hit the American market.
A1 Bread got the opportunity through the Select USA, an American government program, designed to help foreign products penetrate the U.S. market.
A1 Bread started operations in Kumasi, 3 years ago and later expanded to the national capital.
The company is on record to have sold over 60,000 loaves of bread in the two cities respectively on a daily basis.
The Embassy of Ghana in Washington DC, USA, in a social media post, shared the details of the move and what the country as a whole, stands to benefit from.
Here is the Facebook post below:
We are happy to announce that A1, an indigenous Ghanaian bread-making company has expanded its operations to the United States.
This expansion to the U.S. market is particularly unique because it is grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the U.S. market at a faster rate.
This initiative is part of Select USA, an American government program designed to help foreign products penetrate the U.S. market.
Last year, H.E. Dr. Barfuor Adjei-Barwuah toured the $3 million production site as well as retailers currently testing the A1 cake bread market in the tri-state area.
As an Embassy, we are particularly proud of this emerging Ghanaian story and Godfred Obeng Boateng, the young CEO leading this initiative.
We encourage Ghanaian investors and all investors alike to support this great initiative. Congratulations on your big step!